Vision and engaging talent are intrinsically connected to one another. 

They’re almost the same because without vision, you don’t get full engagement, and engagement really means that someone is all in with their heart, mind, soul and strength. It’s the essence of how they feel, how they think and how they communicate. 

To keep talent engaged, you need to clarify your vision. And when your vision is communicated well, your team will be committed to giving themselves to a higher purpose, because everyone wants to be part of something bigger than themselves. 

In this episode, Shelby Skrhak and Josh Ellis of SUCCESS Magazine talk to us about how a well-defined vision contributes to thriving digital marketing strategies.

Guest Links

Success Magazine

Shelby Skrhak 

Josh Ellis 

Links Mentioned in This Episode

Takeaways from this Episode

1. Produce good social media is content. The worst thing you want to see is someone trying to promote themselves or sell something. People want to connect with others and get information. 

2. Be yourself on social media. Something that brands tend to do, especially leaders, is that they rely on their brand or company to run their social media accounts. People can tell when it’s a brand versus you contributing to it. Be transparent and offer authenticity.

3. Understand the power of your brand. When we identify our biggest fans and learn how we can serve them and what they want, we can deliver our best.

Quotes from Josh and Shelby

Vision is the navigation of where you’re going, and when you’re going somewhere new, you’re going to need driving directions. You need that navigation to get there. 

– Shelby Skrhak

Successful people exhibit genuine interest in helping people, and improving communities and the world around them. They really care about a product because they believe it’s going to help people. Adding value to people is something that will make you successful over and over again.

– Josh Ellis

The most successful people are avid readers. They’re definitely constantly learning. They want to study new things. They want to challenge themselves to new skills and concepts they can open their minds to and get their hands on. 

– Shelby Skrhak

Subscribe to The Leadership University Podcast

Every Tuesday we release an this podcast as an entertaining and informative way of sharing practical advice about the fundamental and most needed competencies that every leader must develop. Think of this podcast as an easy way to move a few steps further down the path to realizing your leadership goals.

Join Dr. Henry Cloud and an exciting new guest expert each week by subscribing to iTunes or checking us out on Sound Cloud. 

The issues in leadership are pretty much universal, whether you lead a department or a global enterprise. The contexts are different, their complexities are different, but the issues we’re able to relate to practically.

When you talk to people about leadership, everyone has their own idea, or their own confusion about it. I wanted to do something simple and practical, something you can take to work with you tomorrow. So, by analyzing how the brain works, I've broken down leadership in a process of five steps.

Links Mentioned in This Episode

Takeaways from this Episode

Dr. Henry Cloud's 5 Buckets of Leadership

Realize what the desired future is.  It’s the vision, a really clear picture of where it is you want to go, the desired future.

Engage the talent that will get it there. The brain puts a team together. A leader realizes early on that there’s got to be a selection and gathering, and an engagement to pull it off.

Have a strategy or plan and executing that. Execute a plan. How are you going to get there? It gets a plan so it knows how to get from here to there.

Measure how you’re doing. You've got to know where you are in the process and hold yourself accountable to that.

Fix and adapt along the way to what you find. Evaluate where change needs to be made.

Quotes from Dr. Cloud 

Sometimes you’ve got to ask, "Where’s the pain?" And when you being to see that, it gives you a door to walk through. 

Am I result or a cause? Leadership is about a cause. If you're a cause you ask, “What does my vision need today?” If it’s clear, you need to measure it. 

Accountability is about the future. Why are we looking at where we are? So we know if we’re getting there. 

Subscribe to The Leadership University Podcast

Every Tuesday we release an this podcast as an entertaining and informative way of sharing practical advice about the fundamental and most needed competencies that every leader must develop. Think of this podcast as an easy way to move a few steps further down the path to realizing your leadership goals.

Join Dr. Henry Cloud and an exciting new guest expert each week by subscribing to iTunes or checking us out on Sound Cloud. 

We’re days away from the launch of Dr. Henry Cloud’s Leadership University Podcast! We'll be featuring insightful interviews and impactful lessons from Dr. Henry Cloud and incredible guests.

On today’s preview episode, hear clips from some of our upcoming interviews: Chris McChesney, Shelby Skrhak, Josh Ellis, Ken Blanchard and Liz Wiseman.

Links Mentioned in This Episode:

Leadership University

How to Contact Jennifer, Chris and Henry: podcast@drcloud.com

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